Facts About Video

Considering adding video and online video marketing to your online presence?
It’s a good idea for a number of reasons.

We didn’t make this stuff up – check out all these stats about online video:

* 26% of video viewers visit the local store. (BIA/Kelsey User View Study, February 2010)

* 21% of video viewers make a purchase. (BIA/Kelsey User View Study, February 2010)

*Internet 182 million viewers watched 39 billion videos in March 2013. (comScore)

* 85% of the US online population has watched a YouTube video; 65% watch one video per week. (comScore)

* 60% of people prefer watching video over reading text. (Forbes)

* People remember 50% more from a video compared to 22% with written content. (Wharton Business)

* Landing pages with professional video generate 4-7x more engagement and response rates. (Search EngineWatch)

* 52% of consumers feel watching an online product video makes them more confident in their purchase. (Internet Retailer)

* 60% of consumers will watch product videos when they find them. (Website Magazine)

* 52% of consumers say they are less likely to return a product after viewing a product video on a brand website or YouTube. (Website Magazine)

* Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes. (Marketing Charts)

* Retail sites with video content increase conversion by 46%. (Treepodia)

* Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (comScore)

* Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (comScore)

* YouTube is used by 77% of business for sharing content online. (b2bmarketing.net) * A video is 3x more likely to be shared on Twitter than any other type of content. (Adobe)

* 75% of all videos shared are shared on Facebook. (Adobe)

* Video has a viral reach of 77% on Facebook. (Adobe)

* Online video provides up to a 90% conversion rate. (Flimp)

* 70% of B2B business are using video as a marketing tactic. (Marketing Profs)

* 61% of business people watch videos to learn how to use a product or service. (IDG)

* 58% of business people watch videos to find information on products they wish to buy. (IDG) * After watching a video 46% of business people visited a vendor website or contacted a vendor for more info. (IDG)

* 42% of business people who watched a video purchased a product. (IDG)

* 61% of businesses say online video is the top converter for sales. (Adobe Digital Report)

* Videos produced for business purposes will grow in excess of 50 percent annually through at least 2015. (Interactive Media Strategies)

* Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)

* Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)

* In tests merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)

* With proper optimization, video increases the chance of a front-page google result by 53x. (Forrester, January 2010)

* Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)