Online Video Stats – You Need A Video – Here’s Why!

Online video is proving to be one of the most powerful marketing tools for businesses of all sizes. This video is produced by Three Motion Digital Media in the UK and does a great job highlighting key Online Video Stats from 2013. Check it out:

Here are some 2014 Online Video Stats to chew on:

  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
  • Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
  • 96% of consumers find videos helpful for making online purchase decisions (ReelSEO)
  • Retail site visitors who view video stay two minutes longer on average. 64% of website visitors are more likely to buy a product after watching a video (Comscore)
  • Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)
  • Simply putting the word “VIDEO” in your email subject line increases click-through rates by 7% (Experian)
  • Using video on landing pages increases conversion rates by 80% (EyeView Digital)

Given all this great info, only 3% of businesses have video (REEL SEO) as part of their website and/or marketing strategy. I have been looking around at area businesses in the Columbia, Jeff City area and this stat about businesses not having video is true. All I ask is that you contact us and let us see how we can help you create a video strategy that converts to sales for your business.